Business & Marketing Technology
Get Ahead of the Curve
Everyone is looking for ways to ensure they stand out in a crowd of applicants. By exploring your business options now, you can get a leg up on the competition.
Which pathways are offered?
Accounting—This pathway prepares students with the knowledge, understanding, and skills associated with departmental and corporate accounting systems with an emphasis on computerized software and automated systems.
Marketing Business Enterprise—This pathway prepares students to formulate policies and direct the operations of a business, corporation, nonprofit, or other organization. In small firms, this may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities.
Marketing Research-Eship-Digital Marketing—This pathway is project-based and students create an electronic portfolio while learning the photo and video editing skills needed to create promotional and informational business communications and marketing campaigns.
Medical Office Administration—This pathway is designed to teach students the concepts and skills for managing a medical office so they can prepare for careers in office management, billing and collections, patient service, and health information management.
Travel and Tourism/Hospitality and Tourism—This pathway teaches students about careers in the hospitality and travel industry. Students learn about the importance of personal presentation, communication skills, guest satisfaction, marketing concepts, and performing basic business math.
Test drive a business and marketing course!
What types of jobs can my student learn about and prepare for?*
Some of the jobs include:
Bill and Account Collector
Public Relations Manager
Food Service Manager
*Some of these jobs require additional education and certifications once a student graduates from high school.
What could my future look like in this career field?**
**Data is from Lightcast and is updated frequently.
Which industry-recognized, in-demand certifications and exams can my student prepare for? ***
- Entrepreneurship and Small Business (ESB)
ICEV Southwest Airlines Professional Communications
Microsoft Office certifications (up to four, each attainable in one semester)
***Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require more classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.