Marketing & Sales
Open the Door to a World of Opportunities
Marketing is everywhere, from social media to billboards. Learn how to apply it and grow your creativity.
Which pathway is offered?
Marketing—In this pathway, students build strong technology, communication, and job-readiness skills for today’s digital world. They create online career portfolios, design digital marketing campaigns, and use tools like video conferencing and cloud-based apps to collaborate and communicate. Along the way, students sharpen their creativity with photo and video editing while developing real-world documents and time management skills.
What types of jobs can my student learn about and prepare for?*
Examples of jobs include:
- Promotions manager
- Public relations specialist
- Advertising sales agent
- Insurance sales agent
- Copywriter
- Customer service representative
- Media buyer/planner
- Promotions manager
- Public relations manager
*Some of these jobs require additional education and certifications once a student graduates from high school.
What could my future look like in this career field?**
**Data is from Lightcast and is updated frequently.
Which industry-recognized, in-demand certifications and exams can my student prepare for?
- Microsoft Office Specialist Associate***
***Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require more classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.