Marketing & Sales

Where Creativity Meets Strategy

If your child is full of ideas and loves to connect with others, marketing could be a great fit. They’ll explore how brands reach people through social media, ads, and more while building skills that open doors in almost any industry. They’ll also prepare for industry-recognized certifications1 that can help them take the next step toward a career in marketing and sales.

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Which pathway is offered?

Marketing — If your child is creative, tech-savvy, and interested in how businesses connect with customers, this pathway could be a great fit. They’ll create online career portfolios, design digital marketing campaigns, and learn to use tools like video conferencing and cloud-based apps to collaborate and communicate. They’ll also sharpen their creativity through photo and video editing while developing time-management and professional document skills.

What types of jobs can my student learn about and prepare for?2

Career opportunities in this field include:

  • Promotions manager 
  • Public relations specialist
  • Advertising sales agent
  • Insurance sales agent
  • Copywriter
  • Customer service representative 
  • Media buyer/planner
  • Promotions manager
  • Public relations manager
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1Many Microsoft® Office certificates can be earned after completing one course. Other certificates require more classes to ensure students are better prepared, and students who participate in the program for at least two years will receive further preparation for certification testing.
2Some of these jobs require additional education and certifications after a student graduates from high school.